Downsizing & Upgrading: An Interview with a Queen’s Wharf ‘Luxsizer’

While downsizing was once synonymous with downgrading, a new wave of ‘luxsizers’ has emerged in London, exchanging large family homes for smaller properties with superior specifications. Read more below.

With London’s developments epitomising some of the most desired property globally, it’s no wonder that the capital’s lifelong residents are electing to move into chic, new build apartments when they decide the time is right to put their ‘forever home’ up for sale.

When Robert Francis, 77, a retired businessman and entrepreneur from Notting Hill, and his wife, Anne, came across an advertisement for the new Queen’s Wharf development in Hammersmith, they seized the opportunity to ‘luxsize’, selling their five bedroom West London home for a luxury new riverside apartment. We asked Robert some questions about their decision and their new three bedroom luxury apartment that awaits them at Queen's Wharf. 


What inspired you to ‘luxsize’?

“We have lived in our large, five-storey town house on a garden square in Notting Hill Gate for over 30 years. It was our family home and the backdrop to some very fond memories. However, with 40 steps from the ground floor up to our bedroom, it had occurred to us that a more manageable property might be sensible. 

We weren't compelled to explore downsizing seriously until we saw an advertisement for Queen’s Wharf.”

What made Queen’s Wharf the right decision for you?

"We attended the development launch as we were intrigued by it's location and amenities – for the first time we could envisage relinquishing our family home in pursuit of a new lifestyle. We were impressed by the setting particularly the fact that Queen’s Wharf overlooks The River Thames and the Hammersmith Bridge. This informed our decision to secure a flat with a dual aspect to maximise the river views. 

We opted for a lateral-style apartment so my lifestyle won’t be impacted should my mobility change. We also took the opportunity to secure a garage, so we’ll have onsite parking; the lift travels straight from the car park to our apartment.

The onsite facilities at Queen’s Wharf were also a real attraction and we very much look forward to enjoying the renovated Riverside Studios at the heart of the development, while amenities such as the onsite café and restaurant will also be useful.”

Does it feel like you’re compromising on space?

“Our new apartment will comprise 1,416 sq ft  of space, so even though we are downsizing we’ll have plenty of space for some choice pieces of furniture. We've arranged for the shower room off our third bedroom to be repurposed into a cupboard for additional storage, and will also have two balconies – one off the living area and one from the master bedroom. They will be put to full use in the spring and summer, and of course for the Oxford vs. Cambridge boat race parties that we can’t wait to host!” 

Were you concerned at all about privacy or security?

“We’ll be on the fourth floor so will have a greater level of privacy, which is important when you’re moving from a large family home where privacy is in abundance.

We travel regularly, so will be able to lock up the apartment easily and be safe in the knowledge that it is incredibly secure; locking up a big house is an exhaustive process and we won’t miss this responsibility.”

Was it important to you to stay in West London?

“Sharing a love of London, my wife and I never considered moving out of the capital. I attended St Paul’s in Hammersmith as a boy, so I know this stretch of the river well. Also, my son lives in nearby Barnes, so we’ll be able to spend more time with our grandchild.

We could have moved to a mansion block in Notting Hill or a new property in Queensway, but they simply don’t offer the river views or the lifestyle that Queen’s Wharf does. It is also just a five minute walk to bus and tube links at Hammersmith Broadway.” 


Robert Francis and his wife Anne will move into Queen’s Wharf at the end of 2017. Visit the Queen's Wharf pages to find out more about the development and the luxurious specification. You can also search our apartment finder for a list of the remaining residences and prices. Alternatively, to talk to us about your search, please register your interest online or call our sales team now on 020 7776 1640.