'Tis The Season To Be Jolly Competitive

How would you like to win dinner for 4 at one of our favourite restaurants, and a private trip up The Eagle to soak up beautiful, bird’s-eye views of London? Well, you could, in our first ever competition - ‘The Eagle’s 12 Rules of Christmas’.

It’s the most wonderful time of the year, and we couldn’t miss the opportunity to mark The Eagle’s first Christmas with a competition. We decided that it would need to capture the outspoken, creative heart of The Eagle, so here it is - ‘The Eagle’s 12 Rules of Christmas’.

You could win a dinner for you and three friends, and a trip to the 26th floor of The Eagle to soak up the breath-taking, bird’s-eye views of London. All you need to do is come up with a brand new, festive rule (or rules) for The Eagle. You write them, we pick our favourites, people vote, and one of you wins some great prizes. Interested? Then read on...

What are the ’12 Rules of Christmas’?
The Eagle has a set of rules that are its manifesto – what it stands for, what it believes, and how to live The Eagle lifestyle, rather than just living in it.

We are looking for a new set of festive rules – ‘The Eagle’s 12 Rules of Christmas’. They need to be seasonal, they need to be outspoken, and they need to capture the essence of The Eagle.

What do you mean, ‘the essence of The Eagle’?
The Eagle is all about rewriting expectations. We took classic design and made it game-changing. We took elegance and made it edgy. The Eagle is sophisticated but irreverent, and sharp as a tack but never unfriendly.

How do I get involved with the competition?
We are looking for 12 cheeky, original, and festive rules that reflect the spirit of The Eagle and make us smile. Think about turning expectation on its head, or taking classic Christmas messages and giving them a new flavour. Here are some examples that we made earlier, just to get your creative juices flowing:

  • Build a snow eagle
  • Leave Santa a cronut and a gingerbread latte, he expects more from creative east Londoners!
  • Buy yourself a Christmas present
  • Be generous, instead of a penny, stick a fiver in the Christmas pud!


OK, I’ve got it. How do I enter?
We’ll be taking submissions through Facebook, Twitter, Instagram and Pinterest from now until 30/11/13. Just leave your rule (or rules) as a comment on theFacebook page, Tweet them to us @oldstnewrules, or leave them for us as comments on Instagram or Pinterest, and remember to tag them with #oldstnewyule!

There is no limit to how many rules you can submit, so you’ve got space to get creative and find your inner Eagle.

We’ll pick our favourite 12, and announce them on our website as ‘The Eagle’s 12 Rules of Christmas’. Once the 12 are announced, people will be able to vote for their favourite through all of the above social media channels.

Sounds great, what could I win?
The most popular entry will be crowned as The Eagle’s Christmas Rule #01. The creator of the winning entry will win a VIP trip up to the 26th floor of our beautiful tower to soak up the amazing views over the city, and dinner for 4 at a local restaurant that they can choose from our shortlist of favourites.

What else do I need to know?
It’s worth having a read over our terms and conditions page here . If you still have any unanswered questions, just get in touch through any of our social channels. Good luck!