This time, we are delighted to announce the popular scheme received high acclaim as the unanimous winner of the Best Marketing Campaign: Residential New Build at the Property Marketing Awards 2015. The goal of the campaign, by leading London agency Identity, was to create a name and brand strategy that would encapsulate the desirability of this substantial development – an aspirational residential scheme in Wandsworth for the younger market.
Yvette Costi Head of Marketing, Mount Anvil, comments:
“The brand and marketing campaign chimed perfectly with our generally more youthful audience and with a look and feel that was both aspirational and credible for the Wandsworth location. The results speak for themselves, with phase one and two sales exceeding all targets.”
The Filaments is located in the heart of Wandsworth, opposite the beautiful King George’s Park and just moments away from the Southside Shopping Centre and Wandsworth Town Station.